Do you want to win one month of free power? You just have to be an EDP Comercial costumer, visit the company's space at Rock in Rio and dance with all your energy. The three customers that 'apply' the most energy in their dancing will get a month's worth of free power. EDP will give this prize to three customers every day during the five days of the festival.
In addition to the dance floor, the EDP space offers bags and mobile phone covers customized with the name and photo of each festival-goer. 'Heart Beats. To the rhythm of... ', EDP's signature for sponsorship in the areas of music and sports will thus have thousands of versions. It should be noted that, in the last edition of Rock in Rio, about 40 thousand people visited the EDP space.
And if coming home with a paid electricity bill, or meeting your friends wearing unique accessories is not enough to express the joy of the moment, simply let yourself get carried away by the forces of nature and the speed of technology. EDP created a wind machine, which can make for an original photo, instantly transformed into a GIF for sharing on social media.
Also, at the EDP space, you can get a close look at a system that allows monitoring and managing all power consumption - EDP Re.dy - which allows tracking the various devices and appliances plugged in, in real time, allowing you to control consumption. The space thus serves to demonstrate the efficiency of one of the many power-efficiency solutions developed and marketed by EDP.
Outside, halfway between the stand and the lively EDP Rock Street, there is a place of tranquility, surrounded by trees, with illuminated seesaws.
The joy of dance, combined with the creativity of printing, the moments of discovery of Brazilian music and culture provided by the EDP Rock Street are the basis for the formula built by EDP for the 2016 edition of Rock in Rio.
EDP Comercial customers, with privileged access to 750 double tickets, can thus share with other festival-goers the many lively moments generated by the brand, which is determined to be increasingly closer to all Portuguese, in all aspects of their lives.