'When did you last have your home gas and electricity systems checked?' This question is one of the slogans for the Funciona service communication campaign, which has been launched today by EDP Comercial, the free market EDP company. The purpose of the multimedia campaign is to promote a new offer by this technical assistance service while also strengthening EDP's position as an integrated energy and services provider.

The campaign kicks off tonight with television and radio ads, in addition to print and digital media insertions. Because it's summer and there's a more intense usage of public spaces, the mobility strategy has paid special attention to billboards and mobile communication.

The ads focus on a Funciona worker, an expert who visits customers to explain procedures, analyze the condition of their installations and repair their home appliances. Trust and competence to ensure the comfort and safety that are crucial to modern living standards.

The Funciona program includes up to €600 per year in appliance repairs and a gas/electricity installation inspection. The campaign offers 50% off in the first 6 months, corresponding to €3.95 per month.

The campaign was developed by Partners, EDP's marketing agency, produced by Love Magna and directed by Salomão Figueiredo. The strategy and media procurement was designed by MediaEdge.